Are you tired of holding open houses but not seeing any return on investment? Your time is your most precious commodity and you should make the most of every open house you hold. We want to help you with a couple of ideas that can help get you leads at open houses.
There’s a myth between the not so good agents that open houses don’t bring you business. But that’s what it is, a myth. There are many agents who are dominating open houses and building very successful real estate businesses starting from getting leads at open houses.
Here are 5 tips on getting leads at open houses:
1. Invite the Neighbors to the Open House
One of the first things you want to do is become an expert in the area of the open house, learn EVERYTHING. You want to know everything from the past sales in the area, to where someone might send their kids to school.
One of the best ways to get guests to attend your open house is to invite the neighbors. You can try door knocking, or if you’re not comfortable with that yet, you can also let them know about your open house with door hangers. Leaving door hangers after door-knocking would be the best way to make the neighbors aware of your event.
Those neighbors are great leads if you show them that you’re professional and knowledgable in the area. They will trust that you can get them the most money for their home.
2. Use a digital sign-in sheet to get leads at an open house
As we touched on already, time is your most valuable commodity. If you use your time effectively, you can become more successful. “Work Smarter, Not Harder.” With today’s technologies, we are able to work a little less harder if we work smarter.
Offering a digital sign-in will also give you a more professional appearance (not that you’re not). Guests will also feel good that their contact information is securely stored, and not just on a piece of paper that anyone can take a picture of.
By switching to a digital sign-in sheet, you already bypass some of the biggest problems of a pen and paper sign-in sheet:
- No more trying to read messy handwriting
- No more data entry after your open house
- Save time with one-click follow up emails after your open house
- Import/Export with one click
- You can access your leads from anywhere
3. Use Surveys to get Leads at your open house
Jason, a successful agent in California told us him us he has about a 100% lead generation rate for open house guests by offering a survey questionnaire and offering a raffle of $50 if they fill out their information and checking in.
His questionnaire included a “rate the home 1 to 5 in these categories:
- Floor Plan, etc.
4. Tell your Open House Guests the owner of the home is requiring guests to sign-in
If you’re still uncomfortable talking to guests at your open house and scared to ask them to sign in. It might be a little easier to tell them that the owner of the home has requested that guests sign-in before previewing their home. You shouldn’t get much push back if you tell them it’s from the home owner’s request for security reasons.
5. Offer Guests Something they want
Everyone going to your open house knows why you’re having them sign in. They know that they will probably be called or email spammed. Your goal is to make them feel like you’re not spamming them, but you’re offering them something that will help them.
You could do this a couple of ways, some already listed above. But you could say, “If this isn’t the house you’re looking for, would you like me to put a quick list together of homes in this area around the same price?” If so, ask where they can send that list to.
Don’t forget to be human, and build a rapport with each person who walks into your open house.